The majority of PR professionals are available during the vacations
According to the PR Trend Monitor by News Aktuell and Faktenkontor, a large majority of PR professionals can be reached by their companies while on vacation. A total of 130 Swiss PR professionals and executives participated in the online survey.
Only just over one in ten respondents say that they are not available to the company when they are on vacation (13 percent). Conversely, 87 percent of communicators allow their leisure activities to be interrupted by bosses, employees or customers.
Many PR managers keep their smartphones on for work during their vacations. Two-thirds of respondents say they can be reached by WhatsApp or text message while on vacation (66 percent). In turn, more than half answer the phone when the boss calls or colleagues have questions (52 percent). Fifty-one percent of survey participants also respond to e-mail inquiries while on vacation.
By contrast, only a small minority contact the company proactively. One in ten PR professionals actively writes e-mails (11 percent), and four percent call the office on their own initiative to resolve problems or ambiguities in their absence.
One important reason for being available on vacation is career. 52 percent of communicators hope this will give them better opportunities for career advancement and therefore accept constant availability even in their free time.
