Friendly Greetings creates awareness campaign for Public Eye
The Swiss chemical company Syngenta is flooding Brazil with highly dangerous pesticides, which are also contaminating the drinking water. A Brazilian artist has created portraits of those affected. The result is the «Pesticide Portraits»: watercolors painted with pesticide-contaminated water.
In a recently published investigation, Public Eye sheds light for the first time on a business that is as unknown as it is lucrative: the Swiss chemical company Syngenta is exploiting regulatory loopholes in Brazil to sell highly hazardous pesticides used in agriculture. As a result, the pesticides also end up in drinking water and endanger the health of millions of people.
Freundliche Grüsse was commissioned by Public Eye to develop an awareness campaign to draw the attention of the general public to this problem and Syngenta by means of a petition toto stop selling the most toxic pesticides.
The "Pesticide Portraits" were created together with the Brazilian watercolor painter Renato Palmuti: Portraits of four affected people, painted with pesticide-contaminated water. They are representative of the many activists who are campaigning against the massive use of pesticides in Brazil.
The backgrounds and stories of those affected can be found on the Campaign website be explored. The petition reaches over 24,000 signatures before the end of the campaign. The "Pesticide Portraits" will be exhibited outside Syngenta's headquarters in Basel in August. At the same time, the petition will be handed over to the company.
You can read all about the campaign in the new Werbewoche 5/2019, which will be published on June 28.
Responsible at Public Eye: Christian Engeli (Head of Communications). Responsible at Friendly regards: Pascal Deville, Samuel Textor (Creative Direction), Grégoire Vuilleumier-Küng (Text/Concept), Alain Aebersold (Art Direction), Nadine Mojado (Creative Production), Mara Schwegler (Graphics), Sebastian Blomgren, Nino Zuberbühler (Consulting), Manuela Brunner, Michi Benz (Strategy), Renato Palmuti (Portraits), Run Zebra Run (Film Production), Violetta Digital Craft (Website).
