Double silver at the end - Thjnk Zurich was a little more equal this year

This year's creative festival on the Côte d'Azur comes to an end with a remarkable double silver in the category awarded as the crowning finale in Cannes. Thjnk Zurich thus crowns a strong performance and starts its journey home as the most successful Swiss agency - four Lions in its luggage, all final places converted into precious metal. The Pro-Infirmis campaign "Everyone is equal. No one is more equal." exploited its promising starting position with aplomb and, compared to the other Swiss campaigns this year, was certainly a little more equal.

Otherwise, the Swiss performance this year was a little better than last year, but the big exploit in gold was also waited for in vain in 2019.

Saatchi & Saatchi Lausanne won bronze with a campaign that, according to Adsoftheworld.com actually comes from the creation of Saatchi & Saatchi London. For a product that has had nothing to do with Switzerland since the Novartis withdrawal in 2018 and belongs to the British company GlaxoSmithKline (GSK). The commercial was produced by Good People Films from Cairo. This Health Lion has very little to do with Switzerland and therefore has no relevance to the creative ranking.

Twitter breakfast: André Hefti, Switzerland Tourism, Kai Henniges, Video Intelligence, Frank Bodin, Bodin Consulting, Dennis Lück, Jung von Matt/Limmat, Roman Hirsbrunner, Jung von Matt/Limmat, Stephan Howeg, The Adecco Group, and Tobias Zehnder, Webrepublic (from left) (Photo: Anna Kohler, MK Werbewoche).