These are the winners of the Swiss Influencer Awards 2019

The most important Swiss online opinion leaders were honored in nine categories such as lifestyle, travel, sports or music. There was also an award for the best up-and-coming talent. The winners include stars who became known primarily through social media. For example, Zoë Pastelle ("Lifestyle"), beauty influencer Raffaela Zollo from "Raffa`s Plastic Life," comedian Zeki, or travel influencer Martina Bisaz, who most Instagram users probably know more by the name @kitkat_ch. On the other hand, in addition to the classic social media stars, there are also award winners who started their careers outside of social media, but who have also been able to build up a large fan community on Instagram, Facebook and the like. Like ski world champion Wendy Holdener, musician Bligg, or ESC hero Luca Hänni.

The winners of the star influencer categories were determined by the audience (with likes on the nominees' picture in the Instagram feed @swissinfluenceraward) to one third and by a professional jury to two thirds. The expert jury consisted of five people who deal professionally with influencer marketing on a daily basis. And from a client, agency or academic perspective.

Since the end of April, the free-to-air TV channel Teleclub Zoom has been broadcasting the "Zoom Swiss Influencer Award Magazine". Every week, viewers were able to follow the search for the best influencer talent and also see which stars secured a nomination for the Swiss Influencer Award. The award show was broadcast live by Teleclub Zoom and hosted by Annina Frey and Claudia Lässer. Show act highlights were the performance of Loco Escrito, who performed his song "Punto," and a medley of self-penned songs by three former talents in the "Music" category: Arina Luisa, Young Fuego and Anna Smith. The latter even went home as the overall winner with the title of "Swiss Influencer Talent 2019".

Three months ago, 700 up-and-coming influencers set their sights on being crowned "Swiss Influencer Talent 2019." She prevailed: Anna Smith, the music influencer from Fehraltorf (pictured below at the handover). After eight weekly pre-selection shows on Teleclub Zoom with a variety of challenges, the 21-year-old convinced the expert jury the most and was chosen tonight as the best young talent. Fabian Plüss, jury president, on the winner: "Anna Smith has a varied feed, always creatively implemented the challenges and subtly and sympathetically integrated the given brands in the posts. She has charisma and also the ambition to withstand the stressful everyday life of an influencer. The jury sees a lot of potential in her." On her Instagram channel @annasmith_official, Anna Smith unites around 9,500 followers who follow her on her journey to becoming a musician/songwriter. Second place went to body positivity influencer Fabienne Wernli (26, Zurich) and third place to sports influencer Marco Heiniger (21, Rümlang).