SodaStream launches new Pride campaign
SodaStream's new Pride campaign offers a fresh perspective on classic portraits, set in a world where everyone is free to define themselves and love whomever they choose.
With this campaign, SodaStream is standing up for people regardless of their origin, religion, gender or sexual identity. The topic should be addressed using a gentle and emotional campaign that everyone can identify with. The aim is to show a world in which no one ever has to hide.
At the center of the campaign is transgender woman Lila Blilat, who has made a long journey from a traditional, nomadic Muslim community to a liberated woman. Blilat is the face of Tel Aviv Pride 2019 and comes from the traditional Bedouin town of Rahat in Israel, where the SodaStream factory is located.
