National Council wants to allow field advertising
The National Council wants to enable farmers to earn additional income from field advertising. It has approved a parliamentary initiative by Bernese farmer Andreas Aebi (SVP), which calls for the current ban to be lifted.
The National Council wants to enable farmers to earn additional income from field advertising. It has approved a parliamentary initiative by Bernese farmer Andreas Aebi (SVP), which calls for the current ban to be lifted.
So far, the SVP in particular has attracted attention with field advertising. An advertisement by the company Agrola at the A+ near Bern also made headlines. It was eventually banned by the Bernese judiciary. Under current law, all advertising along freeways is prohibited. Exceptions are company addresses and announcements of an educational, accident-preventing or traffic-directing nature. Advertising on main and secondary roads, on the other hand, is permitted. The majority of the Traffic Commission wanted to maintain this regime. In addition to road safety, landscape conservation arguments were cited. Aebi's proposal was passed by 66 votes to 103.
So far, the SVP in particular has attracted attention with field advertising. An advertisement by the company Agrola at the A+ near Bern also made headlines. It was eventually banned by the Bernese judiciary. Under current law, all advertising along freeways is prohibited. Exceptions are company addresses and announcements of an educational, accident-preventing or traffic-directing nature. Advertising on main and secondary roads, on the other hand, is permitted. The majority of the Traffic Commission wanted to maintain this regime. In addition to road safety, landscape conservation arguments were cited. Aebi's proposal was passed by 66 votes to 103.
