Schläfle Trittibach implements new brand identity for Pro Patria
The agency Schläfle Trittibach was commissioned with the conception and realization of the new brand identity of the Pro Patria Foundation.
The Pro Patria Foundation is committed to the preservation, maintenance and future of our cultural heritage and to the promotion of cultural life.
Schläfle Trittibach deliberately focused on the reduction to the essentials in the Swiss graphic language when creating the overall appearance: A clear, reduced language of form that dispenses with superfluous gimmicks. The look of the new imagery is colorfully oriented to the warm mood of the summer months. August 1, with the sale of the badges and the birthday of Switzerland, always represents the annual highlight of the foundation.
On this basis, the corporate design, the website with an e-shop, direct mailings and various sales measures for the Pro Patria stamps and the 1st August badge were developed. The advertising materials are used by the sales staff of the Pro Patria volunteer network and at various points of sale in Switzerland.
Responsible at Pro PatriaMatthias Vergeat (Managing Director); Esther Hagendorn (Marketing). Responsible at Schläfle TrittibachMarcel Schläfle, Christoph Trittibach (creative direction); Mariska Beirne (text); Michael Fuchs (web development); Michel Jaussi, Raffael Waldner (photography); Michèle Aschmann (retouching).
