In Flagranti raises awareness with prevention campaign for GVB
The In Flagranti agency has developed an integrated prevention campaign for the Bern Building Insurance Company (GVB) designed to raise awareness of the dangers of handling fire.
Over the past ten years, the GVB has noted a doubling of the average amount of damage caused by fire - often triggered by careless behavior. The current annual campaign therefore focuses on dealing with underestimated "small" flames such as barbecue embers, candles or cigarettes. The prevention campaign aims to prevent fires and fulfills the GVB's legal prevention mandate towards the population of the Canton of Bern.
All measures of the multimedia campaign lead to the landing page Feuerstopp.ch with tips and facts as well as a store for prevention products such as fire extinguishers, smoke detectors or fire blankets.
In the campaign, the dangers of underestimated flames are dramatized via a world of straw: so easily flammable are homes and buildings. Benno, the Airedale terrier, plays a leading role in all the measures. As a loyal companion, GVB's long-time brand ambassador protects his somewhat reckless master in various dicey scenes.
In Flagranti is responsible for the concept, strategy and realization of the prevention campaign. The moving image spots were realized together with the film production company Boutiq.
Responsible at GVBTina Balmer (Head of Communications); Daniel Hofer (Communications Specialist). Responsible at in Flagranti Communication: Lorenz Schmid (Managing Director); Nicolas Engel (Senior Client Consultant); Luigi Del Medico (Creative Director); Sarah Rüegger (Copywriter); Ivan Ljubas (Graphic Designer); Pascal Sollberger (Mediamatiker); Tim Glatthard (Multimedia Producer); Jan Leibacher (Multimedia Producer); Matthias Graf (Head of Digital Marketing); Marc Schneider, Denise Flury (Project Manager). Responsible at Boutiq FilmsMike Huber (Director); Chantal Gugger (Producer); Tim Lüdin (Camera); Noë Flum (Photography).
