Numéro10 launches again campaign for Hugo
For the second time, the Numéro10 agency is launching a campaign for Hugo. This time, participants' knowledge of Switzerland will be put to the test.
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The agency already realized a campaign for Hugo in 2017 with "Cornisutra" (Advertising week reported).
With "Test Swiss culture", various clichés are being shaken up this time. With a large dose of humor, various commercials show the gaps in Swiss people's knowledge of their patriotic, political and popular characteristics.
The campaign will be used nationally on social and digital media.
