Pietro Supino wants to stick with paid media in the future too

There will be a change of CEO at the Tamedia media group. CEO Christoph Tonini is leaving as of June 30, 2020, after which Chairman of the Board of Directors Pietro Supino will take over as Group CEO (Werbewoche.ch reported).

The change will also result in a major restructuring and decentralization of the Group. It will now be divided into four business units. "We want to give the individual business units more autonomy," said Supino in an interview with AWP in Zurich on Wednesday.

However, there are no plans to sell or even spin off individual business divisions. This also applies to the Paid Media division, which in German-speaking Switzerland includes titles such as the Tages-Anzeiger, the Basel Newspaper, the Confederation or the Bernese Newspaper include.

"The aim of our new organization is not to sell individual activities," Supino made clear. "We want more dynamism, more growth," he explained. However, the Tamedia Group is open to partnerships in this respect. The new structure creates flexibility for this, said the Chairman of the Board of Directors.
 

Nevertheless, there will be some changes in the paid media, as the outgoing Tamedia CEO Christoph Tonini told AWP. Primarily, the area is to be digitized even more. The long-term goal is to exceed the threshold of at least 400,000 digital subscriptions to Tamedia newspapers.

Lip service is no longer enough to achieve this goal, Tonini continued. Instead, "a digital way of thinking and working" should determine the actions of all journalists in the Group in future. Marco Boselli, a long-standing and experienced journalist, has been entrusted with the implementation of this digital strategy.

Boselli will take up his new role as Head of Paid Media at the beginning of 2020. He currently works as "Head of Journalism and Processes Commuter Media" at Tamedia. He took on this role in 2016 and has also been Editor-in-Chief of 20 minutes. (SDA)