Swisscom inOne Mobile go is the most requested new product in the first quarter of 2019
The new mobile subscription "Swisscom inOne Mobile go" is the most popular new product in the first quarter of 2019, according to an analysis by Media Focus.
In the 1st quarter, 2,911 products were advertised for the first time on the Swiss advertising market for a total gross advertising volume of CHF 96 million. From an industry perspective, the automotive sector recorded the highest number of new products - 237 - as well as the highest advertising volume - CHF 22 million.
Five of the new top products, according to Media Focus of the vehicle sector: Mitsubishi Space Star Leasing, Skoda Kodiaq RS SUV, Skoda Karoq Sportline SUV, Peugeot 2008 Crossway SUV and Toyota Corolla Hybrid Leasing.
The telecommunications industry follows in second place with only 29 new products. However, these generate an advertising presence of CHF 14 million. Half of this was generated by Swisscom's advertising campaign alone. However, Coop Mobile and M-Budget Mobile also have products in the top 10.
