Yves Luetolf moves from Amsterdam to Graubünden to GRF
Yves Luetolf will become the new Head of Product and Experience Marketing at Graubünden Ferien. Previously the Director for Benelux at Switzerland Tourism in Amsterdam, he succeeds Clemens Bartlome, who is moving to Switzerland Travel Centre in London.
The board of Graubünden Ferien (GRF) has elected Yves Luetolf as a new member of the tourism organization's four-member management team. The 34-year-old will take up his post at GRF in Chur on November 1, 2019. As Head of Product and Experience Marketing, he will be responsible for targeted advertising for the Graubünden vacation region.
As Director Benelux of Switzerland Tourism since 2016, Luetolf has ensured the presence of the Swiss tourism brand in Belgium, the Netherlands and Luxembourg. Previous positions include Holcim and PwC Switzerland. The business economist FH holds an Executive Master of Business Administration (EMBA) in Strategic Marketing and a Certificate of Advanced Studies (CAS) in Tourism Economics. After extraordinarily exciting and instructive years abroad, he is very much looking forward to immersing himself in the mountain world of Graubünden and to the task of advancing tourism in Graubünden together with the GRF team and local partners with innovation and drive, says Luetolf.
Clemens Bartlome has been Head of Product and Experience Marketing at GRF since December 2016. As of August 1, 2019, he will assume responsibility for Switzerland Travel Centre (STC) in London as Managing Director UK. The GRF Board of Directors would like to thank Clemens Bartlome for his service. His assignment at GRF coincided with the important strategic realignment of the tourism marketing organization.
