The biggest puzzle in Switzerland: Coca-Cola and Fredinko set a record
Coca-Cola brings together the many facets of Switzerland—on the country’s largest puzzle. Zurich-based artist and *Werbewoche* cartoonist Fredinko was brought on board to create the design.

He created distinctive illustrations for each canton, which come together on 366.1 square meters to form a giant picture in the shape of Switzerland. Switzerland's largest jigsaw puzzle can be admired on June 6 in the station concourse at Zurich's main train station.
The unique work of art consists of 11,592 puzzle pieces in the typical Fredinko style, somewhat reminiscent of the famous hidden object pictures. There are thousands of subjects to discover and unravel on over 360 square meters.
Fredinko, whose real name is Frederick Rossmann, did not design with brush and canvas - as he is accustomed to doing - but had to resort to tablet, pen and computer due to the unusually large dimensions. "To design the whole of Switzerland in all its facetted diversity on such a surface was a unique opportunity for me," the artist is pleased to say. "The fact that this is a Swiss record is the crowning glory of this project" Fredinko adds proudly.

For one day, the art project was exhibited at Zurich's main train station - but not just to look at. Each puzzle piece, all of them unique, could be taken home by visitors for a voluntary donation. The proceeds will go to the Pro Juvent association. Fredinko himself will sign the pieces on site. "So everyone can choose their part of Switzerland and take it home," he explains.
The motifs of the cantons are not only part of Switzerland's largest puzzle, but also the label subjects of Coca-Cola's current summer promotion. The PET bottles with labels created especially for the Swiss market are now available in stores.
"Such a close collaboration with a Swiss artist is also a first for us," says Matthias Schneider, Head of Corporate Communications at Coca-Cola. "We are very pleased to support Swiss artistic creation and thus contribute to a diverse society."
More on the campaign in the following print edition of Werbewoche.
