Migros plans microshops that operate without staff at night
Migros wants to reinvent the Migrolino: as a mini-store that also sells its products at night. To do this, the company is relying on self-service via an app. Didn't another Swiss retail company recently introduce a very similar concept?
Migrolino wants to open stores with a size of 50 to 80 square meters. These are to expand the existing network of stores and be staffed by employees only during the day. At night, they would mutate into autonomous stores where customers could serve themselves, like a Report from Watson.ch is to be taken from the press release. Migrolino boss Markus Laenzlinger revealed the plans in the Migros in-house magazine.
Migros is targeting urban locations and Shell gas stations with the "microlinos," he said. To access and purchase at night, customers need the Migrolino app, which is equipped with software like that used by banks. That way, he said, Migros could identify customers and ensure that only those over 18 were purchasing alcohol. Migrolino did not say whether the stores would be open 24 hours.
Migros' plan is piquant, he said, because it copies the concept of Valora's recently unveiled "Avec boxes." Migros and Valora once worked together to build the convenience business, according to Watson. They operated a joint venture until 2008, which resulted in the first Avec stores, he said. After that, the companies parted ways, he said. Valora kept Avec, Migros restarted with Migrolino. (Oliver Schneider/Netzwoche)
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