Last but not least: Please walk if you are overweight

Poster advertising is breaking new ground: at a bus stop in Amsterdam, a display board has been transformed into a scale. As soon as a waiting person sits down on the bench at the bus stop, their weight appears on the digital display. A sports studio chain that offers special training for women wants to encourage more fitness. It is unclear whether the scales really determine the weight of passers-by or whether a fictitious measurement is simply displayed.
The advertising idea is unlikely to please everyone - who wouldn't be embarrassed to have their extra pounds on show like this? To the delight of the advertising industry, however, the concept also seems to be ideal for other applications. For example, it is quite conceivable that it could be used in elevators: if the load is too heavy, the elevator won't transport anyone, so you have to climb the stairs on foot... It will be interesting to see what the Dutch advertising professionals come up with next.