TCS relies on explainer videos from StoryUp in marketing
The Touring Club Switzerland is showcasing various offerings through explanatory videos. The first two videos, about TCS membership and the ETI travel assistance plan, have been available online since May. The explanatory videos were produced by the Winterthur-based video marketing agency StoryUp in collaboration with How2.
The goal of videos: to explain products in an informative and entertaining way and thus increase the incentive to buy. The 360-degree integration of videos on all relevant channels is becoming increasingly important. Dierk Schehrer, Head of Marketing Touring Club Switzerland: "The explainer videos are a relevant part of our campaigns and the customer journey. They are versatile and ideally complement our other marketing measures."
Product videos or explanatory videos are becoming increasingly relevant, says StoryUp CEO Stefan Huber: "Our experience is in line with various studies. More and more people are finding out about how-to videos early on in the buying process, which makes it easier for them to make a decision. On the search engine YouTube alone, the playback time of how-to videos is increasing sharply every year."
An own explainer video style was developed for TCS. The modern and dynamic animations with building shapes are clear and focused on the essentials. With a mixture of entertainment and information, the storytelling ensures that even more complex offers can be presented in a playful way. The integration of the videos on all channels is continuously optimized.
Responsible at the Touring Club Switzerland: Chiara De Simone (Marketing Manager), Alain Götschi (Marketing Manager). Responsible at StoryUp: Stefan Huber (Managing Director), Isabella Arcucci (Author). Production: How2; sound mixing: Bloop.
