Agency at the airport creates sleek advertising for Hauser and Allergan
Allergan offers fat reduction through cold. The agency at the airport publicizes the cryolipolysis procedure.
Allergan is a global company that markets CoolSculpting, among other products, in its "Medical Aesthetics" division. This is a non-invasive procedure for fat reduction. Various providers in Switzerland offer these cryolipolysis treatments. Allergan is relying on the agency at the airport to make this known. In a pilot project, together with the Hauser dermatology practice in Rorschach, the cryolipolysis procedure is explained on F12 posters, which are mainly displayed in millionaire locations in Eastern Switzerland. In this procedure, fat cells under the skin are crystallized and broken down by the body's own immune system thanks to targeted exposure to cold. The landing page Wegmitfett.ch was created to provide more in-depth specialist information.
Responsible at Allergan: Nina Knellwolf (Product Manager CoolSculpting). Responsible at agency at the airport: René Eugster (Creative Direction), Dominique Rutishauser (Art Direction), Tilman Mäder (Graphics/Illustration/Programming), Miriam Egli (Consulting/Text), Julia Lüchinger (Coordination).
