Petflix reloaded
Who came up with it? Two female students at the Miami Ad School had the same idea as Equipe did two years ago.
Turn Netflix into Petflix: Based on the video streaming provider, the Zurich agency Equipe developed an animal film platform for the foundation Tier im Recht in June 2017 (Werbewoche.ch reported). Famous movie posters were imprinted with the furry paw and corresponding short videos were produced.
"If the campaign is well received by users, we can certainly imagine a new edition with more movies, even if that's not planned at the moment," then-Equipe ECD Claude Eberhard said two years ago to the Advertising Week. Nothing came of it, the domain Petflix.ch is no longer in operation.
But it was still enough for a kind of mini-resurrection of Petflix: On advertising portals such as Adstasher.com is currently the campaign of two Miami Ad School students to see. In contrast to the Swiss original, the
