New boss and AUMA balance sheet 2018

Philip F. W. Harting (pictured) is Chairman of the Executive Board of the Harting Technology Group with 5000 employees worldwide and 762 million euros in sales. He succeeds Walter Mennekes. Under Walter Mennekes, the considerable trade fair promotion budget for German companies abroad was not only maintained, but increased to 45.5 million euros. Ensuring the Foreign Trade Fair Program of the German government is one of the most successful Auma missions.

AUMA's most important tasks are to represent the interests of the entire trade fair industry, to provide information and advice to exhibitors and visitors, to support government programs to promote exhibitors, research, training and further education, and marketing for trade fairs made in Germany.

AUMA provides an overview of the past trade fair year in its annual report now published: "The trade fair industry: Taking stock 2018". Topics include the development of the trade fair industry in Germany and abroad and the industry's prospects. In addition, the balance reports on AUMA's work as a lobby for the German trade fair industry.

43 percent of competitive trade shows to German events are held in Asia and the USA. And trade show organizers in the U.S. and U.K. are at the center of corporate takeovers by media companies and financial investors. These are topics from the in-depth "Auma Bilanz 2018".

Anyone professionally involved in the German and international trade fair industry cannot do without this standard work with its chapters on "Prospects, Trade fairs in Germany, Lobbying and law, Institute of the German trade fair industry, Trade fairs abroad, Marketing media and events, Organization, Key figures of the trade fair industry". The AUMA Balance 2018 is available online free of charge at: Auma.com/publications.