Publicitas Index: sharpest decline since June 2002
The index compiled by the advertising agency Publicitas continues to decline. After falling from 89.9 to 88.3 points in January, it dropped by 2.3 points in February—the sharpest decline since June 2002.
The index compiled by the advertising company Publicitas continues to fall. After dropping from 89.9 to 88.3 points in January, it fell by 2.3 points in February, the sharpest decline since June 2002. The index fell from 88.3 to 86 points. In addition to the economic downturn, which is affecting all advertising categories, the fact that one issue was missing in February 2009 compared to leap year 2008 also played a role, Publicitas announced on Monday.
Advertising expenditure for both commercial advertisements and inserts continued to fall in almost all sectors. Banks and telecommunications companies were among the groups that reduced their advertising expenditure the most. The downward trend now encompasses all regions in Switzerland and all customer segments. The number of real estate and job advertisements continues to fall. This comes as little surprise, writes Publicitas. The decline in occasional ads was only slowed somewhat by the referendum campaigns at the beginning of February.
The job advertisements sub-index recorded a sharp decline. It lost 9.8 points, falling from 179.7 to 169.9 points. The real estate advertisements sub-index also fell by 1.8 points to 66.0 points. The reason for the decline, which has been observed since 2006, is the lack of properties for sale and rent.
Advertising expenditure for both commercial advertisements and inserts continued to fall in almost all sectors. Banks and telecommunications companies were among the groups that reduced their advertising expenditure the most. The downward trend now encompasses all regions in Switzerland and all customer segments. The number of real estate and job advertisements continues to fall. This comes as little surprise, writes Publicitas. The decline in occasional ads was only slowed somewhat by the referendum campaigns at the beginning of February.
The job advertisements sub-index recorded a sharp decline. It lost 9.8 points, falling from 179.7 to 169.9 points. The real estate advertisements sub-index also fell by 1.8 points to 66.0 points. The reason for the decline, which has been observed since 2006, is the lack of properties for sale and rent.
