Transformation in trade fair construction
For trade show organizers and exhibitors, the Swiss market will never be what it used to be. Transformation is necessary.
The discontinuation of the Comptoir Suisse, Muba and Züspa trade fairs for the general public and the Ineltec and Sicherheit trade fairs poses new challenges for stand builders.
High-price island
It has become more difficult to be at the forefront as an exhibition stand builder in Switzerland. "As a Swiss exhibition stand builder, you have to
double the performance because we are a high-price island," says Andy Pape. Andy Pape was a long-time board member of what is now the Expo Event Swiss LiveCom Association.
Dematerialization
A revolution has taken place in the Swiss trade fair industry. Andy Pape, speaks of dematerialization. And if dramatically fewer trade fair stands are needed, the motto can only be: Transformation.
Digital technologies
Pape Werbetechnik was literally one of the first exhibition stand construction companies in Switzerland at an early stage, and is using its more than 40 years of competence to expand its business field. Over 1 million Swiss francs have been invested in digital technologies in recent years, which are now used day and night in the brand new company center in Weiningen. Now, with son Cyrill, the next generation is already in place. "I deliberately hired young people because I noticed that our suppliers and customers were also getting older - so the whole value chain had to be rejuvenated, otherwise we'd be stuck somewhere."
Exhibition builders comment on the transformation of their business model in the June 12 print edition of Expodata Live Kommunikation.
