Media Focus reports another slump in the advertising market in February

Compared to the previous month, advertising pressure fell by 9.4 percent in February. As the market research company Media Focus announced on Monday evening, all media groups were affected by the decline, with the exception of the internet, radio and the trade press. As in January, the cinema media group was hit hardest with a drop of 44.7 percent and the consumer, financial and business press (-26.3 percent).
Some key markets developed positively despite this negative trend. The entire cosmetics industry recorded an increase of over 30 percent. According to the Media Focus report, the growth drivers were almost exclusively newly launched products. The pharmaceutical and healthcare market also successfully bucked the negative trend, growing by almost 27%.