Felix Partner Design focuses on unconventional real estate marketing
Felix Partner Design won the Zurich Invest pitch to handle the real estate marketing for the initial leasing of the apartment buildings on Wasserwerkstrasse in Zurich. By completely foregoing visualizations, the approach is rather unconventional.
Nowadays, photo-realistic visualizations, 3D renderings and 3D animations are considered almost indispensable for successful apartment marketing. There is none of this in the communication materials for the initial letting of the total of 29 apartments on Wasserwerkstrasse. The advertising concept is to convey the advantages of the location, the architecture and the lifestyle in a reduced, direct and unmistakable way. Simplistic icons replace the visualizations.
Since mid-May the website Wasserwerkstrasse-zurich.ch online, and a series of postcards will follow.
