Six pencils for Swiss agencies at the D&AD Awards
Swiss agencies and entrants won six Pencils at the 2019 D&AD Awards. Jung von Matt/Limmat even set a new Swiss record.
Two works by Jung von Matt/Limmat were awarded prizes: The siren alarm for Amnesty International was shortlisted twice (categories: Use of Radio & Audio, Direct Response). The photography ban for Graubünden Tourism even achieved a historic record with one gold (category: Low budget), two silver (categories: Creative Use of Media, Use of Media Relations) and two shortlist entries (categories: Use of Branded Content, Use of Online): never before has a Swiss work been so well recognized at the D&AD Awards.
After winning gold at the Art Directors Club Switzerland, the Swiss Life campaign "Customer for 100 years" by Ruf Lanz also impressed the international jury of the renowned D&AD Awards. It was the only Swiss work to be honored in the Press & Outdoor category: with a wood pencil.
Thjnk Zurich can also look forward to a Wood Pencil. The Pro-Infirmis spot "Everyone is equal. No one is more equal." is the young Zurich agency's big award winner.
Pencil number six in silver (Graphite) goes to the Zurich-based design studio Offshore Studio with the Migrant Journal. (hae)
| Agency | Campaign | Category | Award |
|---|---|---|---|
| TBWA\Zurich | 50 Years of Big Mac | Posters | Shortlist |
| TBWA\Zurich | 50 Years of Big Mac | Integrated Graphics | Shortlist |
| Jung von Matt/Limmat | Amnesty International "The War Siren Test" | Use of Radio & Audio | Shortlist |
| Jung von Matt/Limmat | Amnesty International Switzerland "The War Siren Test" | Direct Response/Radio & Audio | Shortlist |
| Call Lanz | Customer for 100 years | Press Advertising Insert & Wraps | Wood Pencil |
| Jung von Matt/Limmat | Graubünden Tourism "The Photography Ban" | Use of branded content | Shortlist |
| Jung von Matt/Limmat | Graubünden Tourism "The Photography Ban" | Use of Online | Shortlist |
| Offshore Studio | Migrant Journal | Independent Magazines | Graphite Pencil |
| TGG Port Senn Stieger | Museum of Natural History St. Gallen | Culture, Art & Design Books | Shortlist |
| Thjnk Zurich | Pro Infirmis | Public Service Commercials | Wood Pencil |
| Thjnk Zurich | Pro Infirmis | Casting for Film Advertising | Shortlist |
| Thjnk Zurich | Pro Infirmis | Advertising /Not for Profit | Shortlist |
| Jung von Matt/Limmat | The Photography Ban | Low budget | Yellow Pencil |
| Jung von Matt/Limmat | The Photography Ban | Creative Use of Media | Graphite Pencil |
| Jung von Matt/Limmat | The Photography Ban | Use of Media Relations | Graphite Pencil |
