The advertising firm makes every day a little better with Orangina
The advertising agency not only created the design for Orangina’s new limited edition, but also—in conjunction with the message «BetterDaysWithOrangina»—developed a flexible and modular communication concept intended to further establish the brand as a «love brand,» a strategy that extends beyond the limited edition.
Efficient implementation and simple linking of the measures was an essential aspect of the concept from the outset.
The different bottle designs are not only intended to inspire visually, but also to carry the positive message to the consumer in an understandable and simple way - Orangina makes every day a little better. A direct connection to the brand is created, but there is also room for personal interpretation, which also encourages consumers to act as carriers. Consumers, their days and moments are as individual as the designs.
The campaign will be visible with an OOH digital campaign at the most important train stations in Switzerland. Classic poster sites and POS measures will also be used.
Together with the social media agency Monami, the campaign was also optimized for the social media channels in order to create interaction and reach. Additional incentives such as promotions and prizes were also created to act as multipliers.
Responsibility at Schweppes International: Nicolas Christen (Marketing Manager DACH - Schweppes International), Thomas Pérez (Country Manager DACH - Schweppes International), Daniel Rust (Senior Brand Manager Orangina DACH - Schweppes International). Responsible at Die Werbekanzlei: Turan Oeznalci (Creative Director), Patrick Varga (Managing Director), Alexandra Kaufmann (Junior Art Director), Laura Hurcik (Junior Art Director), Nikolett Palinkas (Graphic Designer), Ladina Baumgartner (Senior Project Manager). Responsible at Monami: Gina Schuler (Project Management), Tim Schaerer (Ad Management), Martina Mannhart (Ad Management), Gregory Hedrich (Graphics & Animation)
