20th anniversary of the SDV Award: Vernissage at the Folium
Every year, the Swiss Dialogue Marketing Association (SDV) showcases all submitted campaigns in an exhibition prior to the Award Night, which will take place this year on June 6 at Stage One. The opening reception was held on May 16 at the Folium on the Sihlcity campus in Zurich. The exhibition is now also available to view online.
The interest was huge. Visitors flocked to the Folium from 17.30 and were rewarded with a wonderfully curated exhibition. Divided into different categories, the submitted works were glued to colorful cardboard and hung from the ceiling on thin wire ropes. The mood was exuberant, like a class reunion, the mainly industry-related visitors networked between the airy hanging campaign portraits.
The categories
With its 20 categories, the SDV Award takes into account both the analog and digital manifestations of dialog marketing. The categories are divided into three groups: Industry, Media and Special categories. While in the former a main prize is awarded in each case, in the other two categories one can hope for gold, silver, bronze or a certificate. The categories remained unchanged compared to the SDV Award 2018. All 20 categories were also open to international agencies.
Added value for the guests
There were current dialog marketing campaigns from the entire business world to discover. Interested guests saw work from a wide variety of industries and countless application variants. "In this way, the SDV Award aims to provide added value for agencies and guests at the exhibition," says Heinz Schopfer, the SDV's manager.
Lively discussions around the exhibited campaigns prompted the guests to linger over an aperitif. A successful vernissage.
There will be great cinema at the Award Night on June 6, 2019 at StageOne in Zurich, where the winning campaigns will be awarded and the agencies honored.
Missed the vernissage? Click here to go to the online exhibition.
