Ruf Lanz serves very fast food for the VBZ waiting time
The latest ad in Ruf Lanz's multi-award-winning VBZ campaign shows that anyone waiting for a tram or bus in Zurich can't even finish half a serving.
The streetcars and buses in Zurich arrive at very short intervals. This has earned Zurich's public transport company the reputation of having the tightest timetable in Europe. The latest VBZ motif dramatizes this customer benefit in a surprising way.
It appears on double-page and full-page advertisements in 20 minutes, on the backs of all VBZ Züri-Linie vehicles and in channel-specific adaptations on Facebook, Twitter and Instagram.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Markus Ruf (text), Armin Arnold (DTP), Miro Poffa, Ursula Jaag (consulting), Catherine Martin (art buying). Food miniaturist: Jocelyn Teo aka AiClay.
