Echt implements new brand identity for Fol Epi
The Echt agency was commissioned by Savencia Fromage & Dairy Suisse to create a communications campaign for Fol Epi's new brand identity.
The Echt agency created three key visuals for the current communication campaign to showcase the product features and application possibilities of Fol Epi.
Each key visual features the cheese wheel and the slice packaging, and each subject also has a different recipe. The key visuals are placed in the form of F12 posters in the vicinity of shopping centers, and associated recipe videos are used on social media. The campaign can be seen online, mobile and on posters since Monday.
Responsible at Savencia Fromage & Dairy Suisse: Soria Palud (Marketing Manager); Melanie Keller (Chef de groupe Marketing); Charlotte Duret (Chef de Marques Senior); Lucile Raia (Assistante Chef de Marques). Responsible agency: Real. Production: Studio Kiba (photo, direction and recipe development); Thomas Oehrli (camera and color grading recipe videos); Mediacom (media).
