Change in the WEMF Executive Board: Mike Weber and Jella Hoffmann take their seats
Following the retirement of Urs Wolfensberger, Executive Director of Marketing and Sales, the WEMF Executive Board will have a new composition starting in August 2019.
Urs Wolfensberger has been Executive Director of Marketing and Sales at WEMF AG für Werbemedienforschung and a member of the Executive Board since 2008. With his forward-looking and market-oriented way of thinking, he has played a key role in shaping WEMF's product strategy and its successful implementation, according to a press release. As the initiator of MedienDB, he will once again set an important milestone for transparency in the media and advertising market before his retirement at the end of July 2019. Wolfensberger has left a lasting mark on the industry. Among other things, he was General Manager at Publimedia, Managing Director of Real Media Switzerland and Assistant to the General Manager of PubliPresse as Vice Director.
Mike Weber, an established expert in the online and advertising industry, is taking over the marketing and sales division and becoming a member of WEMF's extended Executive Board. He has many years of management experience in marketing and communication and is regarded as a pioneer in the Swiss mobile business (including co-founder of Smama - The Swiss Mobile Association). He knows the media and advertising industry from the perspective of advertising clients (including Swisscom), marketers (including Goldbach) and agencies (including Wirz). Most recently, he supported the "Swiss Media Data Hub" innovation project as project manager and marketing manager
Jella Hoffmann has been a new member of the WEMF Executive Board since August 2019. She holds a doctorate in media research and has been working as Director of Product Management and Ad-Hoc Research and Deputy Head of Research at WEMF since September 2012. She previously gained in-depth knowledge of applied research and extensive management experience at the Link Institute, where she was responsible for media and online research.
From August 2019, the WEMF Executive Board will therefore be composed as follows: Marco Bernasconi, CEO (current); Harald Amschler, Executive Director of Research and Development (current), andJella Hoffmann, Executive Director of Product Management and Ad-Hoc Research (new). The extended Executive Board is made up of Roland Achermann, Director of Audit and Statistics (previously), and Mike Weber, Director of Marketing and Sales (new).
