Four relaunches credit card campaign for Viseca
Once again, the Four agency has developed a campaign for Viseca designed to help partner banks increase credit card sales.
In order to increase credit card sales, the issuer of credit and prepaid cards Viseca is supporting Swiss partner banks with an acquisition campaign aimed at the partner banks. The campaign has been designed and implemented by the Four agency for four years.
The added value of credit cards is to be highlighted by the online and offline campaign. The key visual shows a smartwatch as a contemporary digital payment channel, while the headlines are formulated as exaggerated words such as "more flexible", "simpler", "more diverse" or "more practical".
The catalog of measures for the sales-oriented campaign consists of POS activities with various posters, stands, dispensers and flyers. Online banners, a website and a direct mailing will be implemented. All measures are adapted to the individual needs of the participating partner banks using a co-branding concept.
Walk-in customers at bank branches as well as bank customers without a credit card are made aware of the most important benefits of a credit card through these measures. When a credit card application is submitted, customers also receive a Chilly's bottle from the customer advisor as an incentive.
Responsible at Viseca Card ServicesPatricia Meier (Campaign Manager); Michel Consiglio (Head Campaign Management); Christina Rochat (Business Development Manager); Manuela Martorelli (Head Account Development Management). Responsible at FourChristian Hansen (Strategy/Consulting); Daniel Gerber (Consulting); Björn Brinkmann (CD Text/Concept); Philipp Sträuli (CD Art); Beni Fischer (DTP); Production: Comm. Photography: Simon Opladen. Website realization: Chili Solutions.
