Farner St. Gallen launches new image campaign for the St. Gallen Rhine Valley

It would be presumptuous to say that the St. Gallen Rhine Valley is the best, most beautiful or coolest region in Switzerland. Nevertheless, it is a pretty great place, and it is precisely this insight that Farner wants to convey in the new campaign for Rheintal.com. The agency presents the region with a wink and a dose of self-irony.

The campaign is mainly played out on social media and encourages users to visit the microsite Greatplace.ch to find out their personal "great place" as part of an online test. The test result is displayed immediately afterwards and all Swiss regions are taken into account, with no preference given to the Rhine Valley.

In addition, the film series "hoppid" was produced, in which the Rhine Valley stand-up comedian Nico Arn tells over the course of six episodes why his home is a great place. The aim is to bring the St. Gallen Rhine Valley closer to viewers in a humorous way.

The whole thing is accompanied by a competition in which various lucky Rhine Valley packages filled with delicacies from the region can be won every month until the end of the year.

The campaign was launched at the same time as the Rheintal trade fair Rhema, at which Rheintal.com was represented with a stand. At the stand, visitors were able to complete an adaptation of the online test and were thus automatically entered into the trade fair competition, which was also held. Nico Arn was also there and told visitors why he thinks the Rhine Valley is so great.