Sarah Pally is new Marketing Automation Expert at Partner & Partner

Already since the beginning of the year, Sarah Pally has been working as Senior Consultant at Partner & Partner and will drive the areas under the heading "Marketing Innovation". Previously, she was Head Projects & Campaigns and also Media Spokesperson at Twint and led the marketing department on an interim basis.

"In Switzerland, the topic of data-driven marketing is still in its infancy. The know-how is general and the number of people who bring it is - to say the least - manageable," says Benno Maggi, CEO of Partner & Partner. "That's why we're happy to have Sarah Pally on board. She will continue to drive the topic forward with us."

The 37-year-old from Grisons has already been able to implement data-driven concepts for various Swiss companies; she knows the market and the system landscape. "We have to stop bothering the end customers and should instead take their needs seriously," she thinks and adds: "With hundreds of thousands of customers and complex product worlds, this can only be achieved in a data-based and automated way."

Sarah Pally has focused on content marketing and PR. She has also been involved with data-based approaches in marketing for over ten years: "Content marketing and PR are the best prerequisites for data-driven approaches. Because both are about relevance. And this will become the most important commodity in the battle for attention." The linguist studied at the University of Zurich and lives with her family in Chur.