Memtec.plus: Live marketing becomes live content marketing
Now the MEM industry has a digital meeting place. The launch of Memtec.plus was eagerly awaited and has now been launched at Prodex.
Memtec.plus is the extension of the Prodex and Swisstech trade fairs and of content that extends beyond these trade fairs to 365 days a year. Eugen da Pra, CEO of the organizer of Prodex, Exhibit & More, put it in a nutshell.
What does a trade fair visitor do during the 726 days between the (Prodex/Swisstech) trade fair? The answer was: He continues the conversation with the exhibitors online. For the Swiss MEM industry, this 365-day-a-year dialog now takes place at Memtec.plus.
Live Content Marketing
Live marketing becomes live content marketing: MEM-Industry presents its products and services at Memtec.plus, but also expertise, events or videos and so-called "showcases". This is the extension of the trade fair to 365 days a year. Memtec.plus offers packages of between 1188 francs and 2988 francs per year to the industry. "But also in a digital world trade fairs will remain important" said Matthias Baldinger, inspirer of the so-called "digital meeting point" for the launch of memtec.plus.
Memtec.plus works online like a trade fair. Companies make their content available just like at the trade fair and reach their visitors = users 365 days a year. Eugen da Pra: "The dialog between buyers and sellers does not stop after the trade fair, but is now also conducted on the 726 days between the trade fair. Purchases are then made at a specific time X," he said. At the trade show? That is also possible, but the digital meeting place will accompany and initiate the decision. Since the launch of the beta version, 9000 users have already registered on Memtec.plus.
Third party organizers also participate
This is innovative: The extension of trade fairs to 365 days with the "digital meeting point" is an invention of Messe Luzern and Industry.plus. Now the next stage follows: Digital meeting points like Memtec.plus now also want to bring trade fair organizers to the online marketplace. First the community of the AM-Expo of Messe Luzern for additive manufacturing (3D printing). Mentioned at the launch event was also another cooperation with Messe Stuttgart. This will gradually create a digital marketplace - or digital meeting place - for the MEM industry 365 days a year.
Prodex/Swisstech runs until Friday, May 17. Memtec.plus always.
