Republica realizes the opening of the 68th BEA
On behalf of the Bernexpo Group, the Republica agency staged the opening of the BEA for the second time, this year under the theme «Primetime Berne.» Over the course of 66 minutes, the diversity of the BEA was showcased through musical performances, romantic moments, a dance troupe, and prominent athletes.
This year's event once again attracted celebrities from the worlds of politics, business, sports and entertainment to Bern. A balanced mix of relaxed talks, informative speeches and entertainment such as dance performances was chosen. Stefan Büsser guided the audience through the program, while Sina and band provided musical accompaniment for the opening. "We wanted to convey our most important messages, but of course also deliver a gripping show. We succeeded with this spectacular, varied production," said Jennifer Somm, CEO of Bernexpo Groupe.
Republica was responsible for the invitations as well as for media relations and invitation management. In addition, the agency, together with Nadine Imboden, was responsible for the creative concept as well as the choreography and, with Smartec, for the technical implementation and staging of the stage set for the opening ceremony.
