Baslerstab: job cuts and only two issues per week
Due to the difficult earnings situation, the Baslerstab is now only published twice a week instead of five times. In addition, the editorial team is dissolved and four people are made redundant.
Due to the increasingly difficult earnings situation, the publishing house Basler Zeitung Medien (BZM) has decided to only publish the Baslerstab on Tuesdays and Thursdays. In addition, the editorial team at Basel's largest free newspaper has effectively been dissolved and four people have been made redundant. Four of the remaining seven members of the editorial team will move to the PR and publishing department under the overall management of the previous managing director Patrick Wehrli. Two employees, including the current editor-in-chief Mischa Hauswirth, are moving to the editorial department of Basler Zeitung, while another has an offer from LV Lokalzeitungen Verlags AG.
The editorial content, which previously made up around 30 percent of the "Stabs", is to be replaced by a broad spectrum of new, consumer-oriented containers, collective pages and supplements, according to a press release issued on Wednesday. With this content, the Baslerstab, which is primarily an advertisement and therefore a marketplace for advertisers, will continue to offer customers from a wide range of sectors an attractive environment for advertising, according to the publisher. However, the price structure in the advertising sector will be significantly simplified and expanded to include cost-effective placement options.
Previously, the Baslerstab was published five times a week in Basel (Basel edition) and twice a week in the surrounding area (Region edition). The new publication frequency on Tuesday and Thursday will now be introduced on May 7. There are few changes to distribution. Home delivery - now also in Riehen and Bettingen - will be retained and the full distribution of the "Basel" edition will even be expanded in the agglomeration belt. However, the number of distribution boxes will be concentrated at 30 locations in highly frequented areas.
The editorial content, which previously made up around 30 percent of the "Stabs", is to be replaced by a broad spectrum of new, consumer-oriented containers, collective pages and supplements, according to a press release issued on Wednesday. With this content, the Baslerstab, which is primarily an advertisement and therefore a marketplace for advertisers, will continue to offer customers from a wide range of sectors an attractive environment for advertising, according to the publisher. However, the price structure in the advertising sector will be significantly simplified and expanded to include cost-effective placement options.
Previously, the Baslerstab was published five times a week in Basel (Basel edition) and twice a week in the surrounding area (Region edition). The new publication frequency on Tuesday and Thursday will now be introduced on May 7. There are few changes to distribution. Home delivery - now also in Riehen and Bettingen - will be retained and the full distribution of the "Basel" edition will even be expanded in the agglomeration belt. However, the number of distribution boxes will be concentrated at 30 locations in highly frequented areas.
