Frank Bodin new on the Advisory Board of Kingfluencers
Influencer marketing company Kingfluencers started 2019 on a record high and welcomes Frank Bodin as the newest member of its Advisory Board.
Zurich-based startup Kingfluencers, which offers influencer marketing campaigns, can look back on an "outstanding first quarter with record figures," according to a statement. The company, led by CEO and co-founder Christian Reiter, achieved its strongest month ever in April and increased its revenue markedly compared to the same period last year. "We are proud to report over 50 percent of last year's bookings after only four months." Due to the good results, influencer marketing will be scheduled as a fixed component in the marketing mix, he said.
This is also confirmed by Frank Bodin, who joins Kingfluencers as a new member of the Advisory Board. The former CEO of Havas knows the market and knows that marketing, creativity and quality today go hand in hand with technology. "This is what convinced me about Kingfluencers from the beginning. The numbers and the success prove us right."
It is no longer just fashion or beauty brands that dominate the influencer market. Many other industries now rely on influencer marketing: "The fact that banks, insurance companies, the pharmaceutical industry and electronics manufacturers also rely on influencer marketing and invest substantial budgets with us is a clear indication of the professionalization of the market," says Reiter. At Kingfluencers, customer satisfaction is demonstrated, among other things, by returning customers, who account for more than 50 percent of sales.
Bodin also sees this professionalization: "The time has passed when brands or non-specialized companies can seriously and qualitatively implement influencer marketing."
