Wemf: Significant decline in press advertisements
The Swiss press generated significantly less advertising revenue in February. Compared with the same month last year, revenue fell by 25.4 percent to 120.5 million francs, as reported by WEMF on Thursday.
The Swiss press generated significantly less advertising revenue in February. This fell by 25.4 percent to CHF 120.5 million compared to the same month last year, as reported by Wemf on Thursday. All advertising categories declined. This ranged from -45.9 percent for job advertisements (CHF 17.1 million) to -19.4 percent for commercial and other advertisements (CHF 91.7 million).
None of the print media categories increased. The strongest percentage decline was recorded by the financial and business press, whose advertising income fell by 45.1% to CHF 3.2 million. It was followed by the Sunday press (-28.8 percent to CHF 10.7 million) and the daily press (-28.1 percent to CHF 70.4 million). The smallest decline was recorded by the regional weekly press (-11.2%).
None of the print media categories increased. The strongest percentage decline was recorded by the financial and business press, whose advertising income fell by 45.1% to CHF 3.2 million. It was followed by the Sunday press (-28.8 percent to CHF 10.7 million) and the daily press (-28.1 percent to CHF 70.4 million). The smallest decline was recorded by the regional weekly press (-11.2%).
