"The new generation wants brands that stand for something"
The new "Advertiser of the Year," Petra Dreyfus, talks in the big SonntagsBlick interview about star advertisers, women's rights, the responsibility of advertising and influencers, among other things.
Four pages are devoted to the SonntagsBlick in the current issue of the new "Advertiser of the Year". The interview can also be read online at Blick.ch.
Speaking of which, "Advertiser of the Year" co-nominee David Schärer, founding partner of Rod Kommunikation, discussed current issues with Tagi editor Michèle Binswanger and entrepreneur Pascal Brenneisen on the Tele Basel program "Sonntags-Talk" on Sunday evening. Click here to go to the show.
