When the sitters are rewarded at the cinema
BETC Paris rewarded Canal+ viewers who watched the film all the way to the end.
When the movie is finished, the moviegoers divide into two groups: The up-timers and the sitters. Get out quickly vs. just sit tight. The second group may have different reasons for their behavior. Some need to "let the movie sink in" first. Others simply see no reason to push towards the exit with the other flight animals (this phenomenon is also known from airplanes). And then there is the group of cineastes who are interested in the content of the credits. They want to know the name of the second cameraman or which artist is behind song XY.
For once, they were not only rewarded for their patience with information, but also with three months of free pay-TV movie fun on Canal+. Good things take time. Or: those who wait a long time are finally rewarded.
