Megura creates image campaign for Effingermedien
As part of the new branding campaign created by Megura, Effingermedien is focusing on catchy messages, clean lines, and a modern design.
Following the opening of the new printing center in Kleindöttingen, Effingermedien presents itself in a new look. According to Managing Director Cédric Kaiser, the Aargau publishing and printing company with its approximately 100 employees is thus taking another important step towards the future. Whether with the acquisition of Binkert Buag from Laufenburg or the opening of the new printing center in Kleindöttingen: Effingermedien has been focusing entirely on its further development for the past three years. This spring, the renowned media company with locations in Brugg and Kleindöttigen reached the next milestone - with a complete redesign and an authentic image campaign by the advertising agency Megura. "It was time to make the internal changes visible to our clientele as well," explains Managing Director Cédric Kaiser.
The subjects deliberately feature employees of the media company. In combination with cheeky headlines, these are intended to make people smile - but not only. The company is thus demonstrating its healthy self-confidence and has secured the presence and attention it needs in the industry.
Responsible at Effingermedien: Cédric Kaiser (Managing Director) and Ronald Stark (Sales & Marketing). Responsible at Megura: René Utiger (project management & consulting), Fabrice Widmer (concept, design & photography), Maja Reznicek (concept & text).
