Maxomedia advertises Half-Fare travelcard
Maxomedia has launched a campaign for SBB designed to raise awareness of the Halbtax pass among teenagers born in 1993. One month before their birthdays, these young people will receive an email informing them of a special offer.
Maxomedia has realized a campaign for SBB to draw the attention of teenagers born in 1993 to the Half-Fare travelcard. The young people are informed about a special offer via mailing one month before their birthday. Testimonial videos show why other young people have bought a travelcard. Social ads on Facebook provide information about the offer. There is also a group for anyone born in 1993, which already has over 1600 members.
Maxomedia is responsible for the conception, creation and realization of the cross-media campaign.
Maxomedia is responsible for the conception, creation and realization of the cross-media campaign.
