Simon Wüthrich joins the Executive Board of Brand Affairs

As Account Director, he will support clients in strategic and conceptual work as well as the consistent implementation of brand strategy and communication planning. He will also take on mandates in the area of reputation management for the new Reputation Affairs platform. As a member of the Executive Board, he will be responsible for quality assurance and increasing the agency's efficiency.

Simon Wüthrich was previously responsible for Webrepublic's brand management and internal and external communications for five years. He raised the national profile of the agency, which was founded in 2009, planned and supervised public appearances by the management and key experts and was responsible for the planning and implementation of content marketing and social media campaigns. Before joining Webrepublic, Simon Wüthrich worked in brand management at Zurich-based bag manufacturer Freitag, ensuring that the brand's unmistakable character was also showcased online.

In 2016, he completed the CAS "Brand Leadership" with Peter Felser at the HWZ Zurich. In a previous life, Simon Wüthrich studied history, philosophy and modern German literature at the University of Zurich and Humboldt University in Berlin. In addition to his studies, he worked as a journalist for the NZZ and Zürichsee-Zeitung and as a blogger and editorial director for Peter Hogenkamp's Blogwerk.