Gemi: Internet and radio increase advertising pressure
According to the Goldbach Index (GEMI), the Internet continued to increase its advertising intensity by 8 points during the advertising month of February. Radio also saw its advertising intensity rise by 3 index points. The overall market, however, continued to decline by one index point.
The Goldbach Index shows the strength of electronic media in February in an adverse economic environment, according to a Goldbach Media press release. The Internet also grew by 8 points in February, from 386 to 378, while radio rose from 246 to 249 index points. TV and teletext fell by just one index point each to 446 and 160 points respectively.
All e-media together remained at the previous month's level of 429 index points, while the index for all media fell by one point to 191.
All e-media together remained at the previous month's level of 429 index points, while the index for all media fell by one point to 191.
