Ricola with the best result in the 2019 reputation ranking
Ricola secures first place in this year's Reputation Institute ranking. Migros took second place, with the Swatch Group close behind in third place. Purpose, corporate social responsibility and leadership emerge as the most important reputation trends.
This year, the Reputation Institute significantly expanded the study in Switzerland and surveyed the population on over 200 companies, more than ever before. The following companies occupy the top 25 places:
- Ricola
- Migros
- Swatch Group
- Lindt& Sprüngli
- Doubt
- Chocolat Frey
- IKEA
- TCS
- Mövenpick
- Rivella
- Rolex
- Tetra Pak
- Skyguide
- Landi
- Hilti
- Breitling
- Coop
- Swiss
- University Hospital Zurich
- University Hospital Basel
- Emmi
- Schindler
- Swiss National Bank
- Geberit
- Siemens
Purpose, CSR and leadership - companies need to be aware of these trends "Purpose", the "purpose" of a company and its function in society, is becoming increasingly important. Consumers are becoming increasingly interested in the social responsibility that goes hand in hand with consumption. "To be perceived positively as a company, it is no longer enough to market innovative, high-quality products. It is also important what contribution the company makes to the well-being of society," explains Lukas Zihlmann, Director of the Reputation Institute in Switzerland.
It is fitting that corporate social responsibility is coming to the fore. If you want to be successful as a company, you will have to ask yourself the question in future: How can my company contribute to the common good? This includes sustainable business practices as well as social commitment at the location or the company's stance on social issues. Awareness of one's own role in society also has an impact on communication. Purpose - the purpose of existence - must be the fundamental core of the business model, corporate strategy and communication. This also brings the topic of leadership into focus. CEOs and members of the executive board are increasingly becoming public figures who represent the company in all their actions - both company-related and socially relevant. They therefore make a decisive contribution to the company's reputation and have the opportunity to actively manage it through their communication.
