Captain Obvious mobilizes point collectors for Hotels.com
Go on your own trips instead of envying dream vacations on Instagram: Hotels.com has the solution and is bringing Captain Obvious back.
Anyone who books via Hotels.com and collects points via the app will stay overnight for free every eleventh time. The agency CP+B is launching a campaign to communicate this. Also to remind people that they could generally book a trip again instead of just envying others for their dream trips captured on Instagram.
To this end, the agency is bringing back Captain Obvious, who has already appeared in previous Hotels.com campaigns. In the meme generation, people who unnecessarily explain the obvious are called "Captain Obvious". The red-uniformed interpretation of Hotels.com has even had a own Twitter account with over 400,000 followers.
Not only Captain Obvious makes an appearance, cult rapper Lil Jon also gets to perform his legendary "Yeah!?" in the "MyDream" commercial. Precision landing!
