Euro RSCG: Looking for new castle owners for Pro Patria
Euro RSCG Zurich has developed a wide-ranging campaign for the Swiss Pro Patria Foundation. The campaign uses TV, print, and radio to solicit donations for the foundation, which was founded 100 years ago.
Euro RSCG Zurich has developed a broad-based campaign for the Swiss Pro Patria Foundation. It uses TV, print and radio to solicit donations for the foundation, which was established 100 years ago and is committed to the preservation of cultural assets and landscapes in Switzerland. With a donation of five francs or more, you become a symbolic co-owner of the cultural objects.
Photographed cultural objects throughout Switzerland form the basis of the communication. The print measures are flanked by TV commercials created under the direction of Sebastian Kenney. In 20 seconds each, they show how people appear in everyday life as the new co-owners of a castle - they appear in everyday situations as a lady-in-waiting, knight or prince. The message is underlined by the slogan "There's a castle owner in everyone".
The commercials, which were filmed in the city of Zurich and the surrounding area, can now be seen on several stations in all language regions of Switzerland.
Photographed cultural objects throughout Switzerland form the basis of the communication. The print measures are flanked by TV commercials created under the direction of Sebastian Kenney. In 20 seconds each, they show how people appear in everyday life as the new co-owners of a castle - they appear in everyday situations as a lady-in-waiting, knight or prince. The message is underlined by the slogan "There's a castle owner in everyone".
The commercials, which were filmed in the city of Zurich and the surrounding area, can now be seen on several stations in all language regions of Switzerland.
>To the TV spot 1
>To the TV spot 2
>To the TV spot 3
>To the radio spot
Responsible at the Swiss Pro Patria Foundation: Roman G. Schönauer (Secretary General, project support). Responsible at Euro RSCG Zurich: Axel Eckstein, Jürg Aemmer (CD), Philipp Lengyel, Sandro Nicotera (AD), Wolfgang Bark, Christian Schirmer (text), Regine Cavicchioli (graphics), Sarah Gianesi, Walter Tagliaferri (consulting), Matthias Müller (strategy), Sebastian Kenney (director). Film production: Cheese and Chocolate. Photographer: Taiyo Onorato & Nico Krebs. Picture editing: Felix Schregenberger. Overall responsibility: Frank Bodin. Sound studio: Selmi Tonstudio AG.
