Scholz & Friends: Captain Iglo is back with new fish sticks

Scholz & Friends realized a TV commercial for Iglo's new Omega-3 fish sticks. For the 50th anniversary of the frozen food manufacturer, the sailor Captain Iglo was brought back in front of the lens. After a seven-year absence from the screen, he will now set sail again on television from March 30, 2009. The TV commercial, which was shot in South Africa and shows Captain Iglo going on a great voyage with children, will be shown in over ten countries worldwide.
The TV spot is accompanied by a microsite developed by Scholz & Friends Interactive, on which Iglo Fischstäbchen and Ravensburger Memory jointly celebrate their 50th anniversary. On Iglo.de, a virtual memory game invites visitors to take a memory test with a prize draw. In addition, there will be an adventure ship on board to discover the history of fish sticks, among other things.
Supplementary POS measures for the anniversary are being implemented by Scholz & Friends Sales Affairs.

>link to the spot

Responsible at Iglo, Hamburg: Jörg Schäffken (Marketing Director), Ian Crichton (Marketing Director UK), Alexander von den Steinen (Chief Marketing Officer), Melanie Erler (Senior Brand Manager), Janine Milosch (Brand Manager Fish). Responsible at Scholz & Friends Hamburg: Dennis Lück, Suze Barrett, Jochen Saken, Melanie Hölting (creation), Alexander Yazdi, Karolina Kurzaj, Anika Hübner (consulting), Sonia Piszczek (FFF producer). At Scholz & Friends Interactive: Stephan Linke (consulting), Arno Selhorst, Kathrin Stahl (concept), Jennifer Tornow, Henning Wasow (creation), Christo Zonnev, Joerg Feddersen (IT). At Scholz & Friends Sales Affairs: Christian Fücks (Member of the Executive Board / Management), Olaf Pöhler, Daniela Haydt, Jo-Ann Felizarte, Juliane Kruppke, Arne König, Dennis Lootze (Creation), Claudia Münzner, Alida Seide (Consulting). Film production: Bakery: Axel Döpner (producer), Florian Sigl (production management), Agust Baldursson (director). Media: Omd Germany.