DEX 2019: How the new Swiss digital marketing conference went
The first DEX – Digital Experience digital marketing conference took place on April 11 at Halle 622 in Zurich. Under the theme «Marketing Reloaded,» IAB Switzerland, together with presenting partners Admeira and Goldbach, hosted the largest industry event to date for Switzerland’s digital advertising sector.
The conference was dedicated entirely to the customer journey in digital marketing. National and international speakers presented a program on digital marketing trends and innovative cases. The Digital Marketing Awards 2019 were also presented during the DEX.
The first DEX was opened by David Burst and Roger Bauer from IAB Switzerland: "The DEX conference is a Swiss market solution, behind which there is a lot of power and know-how. We are happy to host this industry event with more than 1,100 visitors and to develop it further in the coming years," says David Burst, President of IAB Switzerland.
Martin Radelfinger, responsible for Business Development & Innovation at Goldbach, was pleased with the successful launch of the conference: "In addition to the many exciting presentations, the open lounge area for networking and exchanging ideas proved particularly useful".
René Plug, Chief Data and Technology Officer at Admeira, was also enthusiastic: "As a partner of DEX, we are keen to promote digitization in Switzerland. The renowned speakers impart their know-how pragmatically and give the participants impulses that they can use for their digital strategy."
On the Main Stage, exciting keynotes and panel discussions alternated between national and international thought leaders and experts in digital marketing. Speakers such as Claudia Will- vonseder (IKEA Switzerland), Bertalan Moravanszky (Panalpina), Susanne Franz (Seat) and Sacha Berlik (The Trade Desk) highlighted current and future trends.
In her Opening Keynote, Claudia Willvonseder explained how an overarching goal can steer a company in its transformation. At the Closing Keynote, Oliver Risse, CEO and founder of Floatility, turned his gaze to Asia: "The future of mobility is digital and undergoing rapid change. This is exactly the same in Asia and Europe. One big difference, however, is the speed of implementation where many Asian countries have overtaken us left and right."
Additional inspiration was provided for visitors in the parallel workshops and master classes. These presented topics and trends in digital marketing that make the customer experience even more effective across channels and individualized with new technologies such as AI, voice, and chatbots. The partners invited to network in a pleasant atmosphere in the Experience Lounge. The after-party with visitors, speakers and partners in the backstage area of hall 622, rounded off the day.
Another highlight of the day was the 9th Digital Marketing Awards ceremony. In the categories Digital Marketer, Digital Agency and Digital Newcomer, exceptional projects and achievements by companies, organizations and individuals were honored. You can find the detailed report here.
