The brand Zimtstern is about to make a comeback
The iconic Swiss brand Zimtstern is set to make a comeback. «The first items from the new collection are scheduled to be shipped at the end of July,» Sönke Voss told the Handelszeitung. «The samples are being sent out now.»
Voss bought the rights to the brand together with his business partner Hans Allmendinger. The previous owner was the Aargau-based investment company Oel-Pool, which also owns the De Sede hosiery label and the Ruedi Rüssel petrol station group.
Zimtstern is an icon in the Swiss brand world. The company was founded in 1995 as a brand for snowboarders. The first bike collection followed in 2011. Voss and Allmendinger, both from Germany, now want to specialize fully in bikewear.
The design of the new collection is "made in Switzerland". "Zimtstern should remain a piece of Switzerland," says Allmendinger. "The design language is developed in Switzerland." The country is also an important target market with a large fan base. "In future, however, we also want to sell the brand in the USA and Asia," says Allmendinger.
