Wunderman makes the new Phonak hearing aid disappear behind raspberries
Zum weltweiten Launch des neuen Hörgeräts Audéo ZIP von Phonak hat Wunderman die gesamte B2B- und B2C-Kampagne mit Anzeigen, POS und DM konzipiert und gestaltet.
To demonstrate how small the new Phonak hearing aid, which sits directly in the ear, actually is, it was hidden behind a raspberry. The campaign message "Can a hearing aid hide behind a raspberry?" is intended to convey in a playful way how the hearing aid disappears practically invisibly in the ear, as the agency writes in a press release.
The concept was continued in the further DM measures in a teaser approach: for example, only the striking raspberry was initially used on the title page of the mailing, printed on tissue paper. The new Audéo ZIP is only revealed when the tissue paper is turned over.
The campaign was designed for worldwide use and is being implemented directly by the participating countries with great success.
Responsible at Wunderman: Renato Di Rubbo (MD), Rahel Güttler (Senior Consultant), Roger Rüegger (CD) Michael Gallmann (AD), David Dudler (graphics), Nora Angstmann (graphics), Samuel Textor (text), Florian Tillmann (text). Responsible at Phonak: Ora Bürkli (VP Product Marketing), Simon Stauber (Director Marketing Communications), Adi Hunn (Manager Lead Generation), Reto Sigrist (Manager Marketing Communications).
The concept was continued in the further DM measures in a teaser approach: for example, only the striking raspberry was initially used on the title page of the mailing, printed on tissue paper. The new Audéo ZIP is only revealed when the tissue paper is turned over.
The campaign was designed for worldwide use and is being implemented directly by the participating countries with great success.
Responsible at Wunderman: Renato Di Rubbo (MD), Rahel Güttler (Senior Consultant), Roger Rüegger (CD) Michael Gallmann (AD), David Dudler (graphics), Nora Angstmann (graphics), Samuel Textor (text), Florian Tillmann (text). Responsible at Phonak: Ora Bürkli (VP Product Marketing), Simon Stauber (Director Marketing Communications), Adi Hunn (Manager Lead Generation), Reto Sigrist (Manager Marketing Communications).
